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Do you want fries with that?

My very first boss had a favorite line he would say to clients who would call and want changes right away. This was in the “dark ages,” when artwork was done by hand. No matter what the deadline was, he could always deliver. He’d jump to the drafting table, grab the markers and create his design in a flash. Then he’d pull out the spray mount and fix it to a black presentation board. Next he’d hand it to the client, who was usually waiting in the conference room. Then he would smile and say, “Did you want fries with that?” Clients were always happy and praised him for his speed. I on the other hand, I was not so fast. I’d work on a project for hours or days, but eventually I learned how to keep up.

That lesson taught me that being creative on demand is a tough business. I used to think that by getting faster tools, the deadlines would get easier, but they didn’t. Today, everything seems to be delivered “on-demand.” We have become conditioned to getting things instantly, books, music and even our opinions have a steady stream. Conversations and phone calls are too slow, so we text or post. On one hand it’s great that everyone has a voice, but do we have an audience? If everyone is broadcasting so much and so fast, who has time to listen?

The downsizing marketplace and “do-it yourself communications,” allows anyone can create a post, a website or even a logo, but that doesn’t mean it will succeed. Creating effective communications tools is more than just transmitting, it’s receiving and perceiving what the audience will respond to. It takes training, experience and practice to know what tools to use and how to get results. Hiring a creative professional will get you much better results than going it alone. Having a computer doesn’t make you a designer anymore than having a pair of scissors gives you the ability to be a great hair stylist or buying an airplane makes you a pilot.

Then there is the time it takes to do-it-yourself. It takes time to learn design and development for website and social media. Do you really have the time to focus on that and still run your business? When was the last time your site was updated? Not just in content, but how about the software? Does it run on mobile devices? Technology ages like dog years.

Marketing and communications is everyone’s job when it comes to a company or organization and it takes a creative leader to direct a team and to ensure the tasks are well done. Creative communications is a partnership between creative and client. Find a synergy and creative you can work with and you will find yourself moving at the speed of light. Good creative is always served with a smile.

 


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Do you want fries with that?

My very first boss had a favorite line he would say to clients who would call and want...
article post
thumbnail Coram Deo Classical School article post
thumbnail Coffee By David article post
thumbnail PattiK.net article post
thumbnail Senoia Coffee & Cafe article post
thumbnail Katherine Way article post
thumbnail Kelly Blackburn Golf Fitness article post
thumbnail Pawsitive Pets article post
thumbnail Michelle Murphy article post
thumbnail Central Baptist Church article post